What Real Estate Agents Need to know about Photography, by Larry Lohrman (2014 Edition)

In the below document, Larry Lohrman, discusses in detail the importance of professional, high quality documents in Real Estate.  He cites multiple studies that "have shown that homes marketed with professional photograhy get more showings and therefore the property sells faster and for more."

He also states that professional photographs help real estate agents build a client base by providing their customers with a professional presentation of their property, and will tell others.  

This is a great read for agents and homesellers who may not be sure the investment in professional images is worth the cost.